It’s back! The U OK? campaign returns with this 2013 limited edition collection – now with even more options! Friends are often the first to notice that another friend is struggling with depression and/or thoughts of suicide. Unfortunately, sometimes they never check in with their friends and rarely do they know how to respond. The National Center for the Prevention of Youth Suicide (NCPYS) is once again promoting the idea that it’s okay to ask and informing youth about the warning signs for suicide. This 2013 limited edition collection coincides with National Suicide Prevention Week from September 10-16, with proceeds helping the NCPYS reach its goal of “No child lost to suicide”. But just like any new fad, these items will be gone before you know it. So pick up a shirt or hoodie and start a conversation. You could save a life.