Many Americans have forgotten that the purpose of prison is correction
, and that a prisoner who has served his sentence should be seen as a reformed individual who has paid his debt to society. It makes no sense to restrict ex-convicts from working, building a career, and raising a family like everyone else. However, certain laws, particularly ones that target sexual offenders, impede on the unalienable
right to a pursuit of happiness.
The purpose of this campaign is to create awareness. Felons are humans too, so their human rights must be protected and restored. Without fair treatment, crime rates stay high due to recidivism and homelessness.
As we sell more apparel, and as the Cruel & Unusual brand grows, we will give back to our community, and to felons. Our goal is to raise funds to help felons pay for higher education and vocational training, for housing aid, and to support businesses that hire ex-convicts, including sex offenders. Please support this cause, and keep in mind that we do not commend a criminal lifestyle; however, we do support a better, equal, and safer future for all American families.