In an effort to combat the stigmatization of mental illness, I donate a portion of my sales every month to NAMI (National Alliance on Mental Illness). This organization provides education and support to those who need it.
Prior to this brand launching, I set up monthly donations to this cause because it’s very near and dear to my heart, and now I feel like I’ve been given an opportunity to make a bigger impact in the de-stigmatization of mental illness.
The creature that this brand centers on, the phoenix, has always had a huge draw for me, and I believe that this powerful fictional creature could be the symbol of a bigger cause.
We may cycle through depression many times in our life as we grapple with whatever life chooses to throw at us, but just as a phoenix has the ability to rebirth many times in its existence, it's possible for us to do the same.
So thank you all for taking an interest in this logo, and thank you for helping in the fight to bring positive change to this important cause.