Mind Rot was established in 2010 when Dr David Gomez diagnosed JCM Balls with a disease of the mind, and aptly named the condition, MIND ROT. Inspired by this new found mental status, Balls delved deep into his inner mind and society and explored the conditions behind somatic narcissism, self importance, addictions and dis morphia of several varieties. The results of this week long experience was MindRot Clothing. Rotten to the Core and such a blimmin shame! Cheeky, offensive, bold or humorous, wear your rotten mind on your sleeve and let em all know where your head is at!