My business, Smart Girl, came from a lot of personal struggles and was created in hopes of helping other smart girls avoid some of the same struggles.
In 2011 (when I was homeless), a friend let me stay in her basement for a while until I got back on my feet. I worked full time and worked on my very own business after hours. I came up with a name, logo, events and content for an empowerment program. Over time, I created Smart Girl t-shirts (Product), fundraiser events, and launched a girls program.
Smart Girl is all about empowerment for girls, especially in middle school and junior high. Currently, Smart Girl offers on an after-school development program. Between the hours of 3 and 7 (which we know is the “danger zone” for girls), we gather, do projects, learn and ask questions of each other. The point is that instead of wandering outside, potentially getting into or seeing trouble before their parent(s) get home from work, the girls can focus on positive, powerful and useful tasks. We set personal goals, from practical things like (create self-confidence, make them think about their future and stay focused, and even talk about entrepreneurship. Etc.) to future hopes and dreams, like living in their own apartment. We encourage our girls to dream big, and, purposefully design what they want in their lives. The girls love making vision boards and talking about what they may want, big or small.