"But realize this, that in the last days difficult times will come. For men will be lovers of self, lovers of money, boastful, arrogant, revilers, disobedient to parents, ungrateful, unholy, unloving, irreconcilable, malicious gossips, without self-control, brutal, haters of good, treacherous, reckless, conceited, lovers of pleasure rather than lovers of God, holding to a form of godliness, although they have denied its power; Avoid such men as these. For among them are those who enter into households and captivate weak women weighed down with sins, led on by various impulses, always learning and never able to come to the knowledge of the truth. 2 Timothy 3:1-8
However, there is still a people crying out to God to cleanse them from all unrighteousness and striving to live a life of obedience to the LORD. (1 John 1:9) The brand is based off the Ezekiel 9:4-6. A time where Judah was filled with idolatry, false prophets, defiled temple, and loss of God's presence. However, there was a remnant of people who were still seeking God.
Today's society is similar to Judah---but WE are the Remnant! WE are striving for HOLINESS!
Hebrews 12:14 states "Follow peace with all men, and holiness, without which no man shall see the Lord."