The "I Do It" socks are themed after Zack Ultra's song titled "I Do It" produced by Snook Nazty. Basically if you on your grind, working hard, getting thing done, making money, having fun; YOU DO IT no questions nor excuses "I DO IT"
Be sure to checkout "I Do It" on http://www.zackultra.com or add it to your library via Apple Music, Spotify, Tidal, GooglePlay, Amazon, iHeartRadio, YouTube, and worldwide